Company
SENIS AG, Switzerland is a leading company that provides smart and accurate instruments for magnetic field and electric current measurements. We engineer advanced solutions and ensure that our customers’ systems are innovative, optimized and reliable. With our products we help control energy consumption, contribute to the optimization of green car platforms and systems, provide high accuracy for medical equipment and continuously contribute to the transition to a sustainable future. We collaborate with customers and universities, pushing innovation with cutting edge technologies. We recruit the best global talents and continually invest in R&D to deliver the best products.
SENIS® is ISO 9001 and ISO 22301 (Business Continuity Management) certified. Our calibration laboratory is ISO17025:2017 accredited.
Founder:
Dr. Radivoje S. Popovic, Prof.
Emeritus EPFL
Prof. Dr. Popovic is the founder of SENIS AG, SENTRON AG, and Sentronis ad. He is the author or coauthor of 280 technical publications and 100 patent applications. Dr. Popovic is a member of the Swiss Academy of Engineering Sciences and the Serbian Academy of Engineering Sciences. Prior to joining the Swiss Federal Institute of Technology (EPFL), Lausanne, Switzerland, as a Professor of microtechnology systems, Dr. Popovic was Vice President of Central R&D at Landis and Gyr AG, Zug, Switzerland. Professor Radivoje Popovic, the SENIS founder and CTO was nominated by the Intellectual Property Office for the Award in the Lifetime achievement category of the European Inventor Award and he received UK Magnetics Society Lifetime Contribution Award 2021.
CEO:
Sasa Spasic
Sasa Spasic holds a Master degree in Electrical Engineering and a postgraduate degree in Software Engineering. Prior to joining SENIS he worked in the energy management and IT development areas at Landis & Gyr, Siemens, Metso Automation and AnyDoc Software as manager of technology development and global professional service groups. He has many years experience in technology development, international team management and sales and marketing of magnetic sensors measurement instruments and current sensors. Sasa Spasic is CEO of SENIS Group, Switzerland and a director of SENIS Serbia.
Co-founder, Board President and COO:
Dr. Dragana Popovic Renella
Dragana Popovic Renella received a Master of Science degree in Electrical Engineering from ETH Zurich and a PhD in Technology Management from the University of Novi Sad. She performed an executive education in Marketing Management at SDA Bocconi Milan. Prior to co-founding SENIS she worked for ETH Zurich, Sentron and Credit Suisse. Dragana is a Swiss member and Vice-Chair of the technical committee of IMEKO (International Measurement Confederation) and a committee member of the UK Magnetics Society. Dr. Dragana Popovic Renella is the Board President and COO of SENIS Group, Switzerland and a director of SENIS Serbia.
2022
SENIS Group, Switzerland is formed, involving SENIS Switzerland, SENIS Serbia, SENIS office China, and other SENIS’ subsidiaries. SENIS Group became a family of 50+ employees
2021
First test samples of ANYCS – high-frequency current sensor.
2020
Calibration Laboratory Accreditation ISO 17025; ISO 22301 Business Continuity; AMA Innovation Award (for FAMAS); EU-funded HITRIplus project with CERN
2019
First test samples of 3DHALL – 3-axis Hall sensor chip, FAMAS – fast angle sensor for industrial applications.
2018
SENIS receives “Seal of Excelence” from the European Commission for its inventions. SENIS participates on several European projects such as EMPIR for nano-scale traceable measurement standards; CleanSky to develop very low consumption, wireless current sensor.
2017
Establish a Class 1’000 Cleanroom and several test and calibration laboratories to support the development of advanced products and solutions and to achieve the highest measurement resolution, accuracy and stability on the world market.
2016
SENIS builds up IC design group to exploit its accumulated knowledge in magnetic field sensing and to provide to the industry market new innovative sensor components for test and measurement, linear and rotary positioning and electric current sensing. The highly qualified team of SENIS developers was involved in more than 100 patent applications and several hundreds technical publications in the area of magnetic field measurement.
2014
The Wall Street Journal announces that MangaChip Semiconductor, Korea and SENIS AG sign patent licence agreement for an angle sensor invented by SENIS.
2013
ISO 9001 accreditation
2012
The company changes its corporate form to become SENIS AG, an Aktiengesellschaft (corporation) and further expands its product portfolio based on the first 3-axis Hall sensors by integrating vertical and horizontal Hall elements in single silicon chip, invented by the SENIS R&D team led by Prof. Popovic.
2011
To exploit the application of the magnetic sensor technology to electric current measurement, the current sensor business of Ametes AG was merged with SENIS GmbH. SENIS provides several current sensor modules and transducers.
2010
SENIS develops the first magnetic field mapper to scan the magnetic field of permanent magnets and magnet systems.
2007
SENIS develops a range of very accurate and high-resolution 3-axis analog and digital Teslameters/Gaussmeters.
2005
SENIS continued to develop and market magnetic field measurement instruments, mainly invented by Prof. Dr. R. Popovic, founder and CTO of SENIS.
2004
Foundation of SENIS GmbH, a spin-off of SENTRON AG, which was acquired by Melexis Belgium, including the IMC technology, which used to be the state-of-the art for angular and linear position sensors, current sensors and compass sensors.
SENIS® is registered brand in Switzerland, EU, China and South Korea.
Swiss magnetic measurement technology for automotive, energy, defense, aerospace, robotics and industrial applications
SENIS AG develops advanced magnetic measurement technologies for engineers, research laboratories and industrial manufacturers that need accurate, repeatable and traceable magnetic field and electric current measurements. Our competences include high-precision Hall sensor systems, 3-axis magnetometers, teslameters, gaussmeters, current transducers, magnetic calibration and 3D magnetic field mapping systems.
From electric motors and permanent magnets to robotics actuators, energy systems, medical equipment and defense electronics, SENIS helps customers measure, visualize and optimize magnetic fields. Our instruments and custom solutions support product development, simulation validation, quality control, calibration and advanced R&D.
SENIS combines Swiss engineering, deep Hall sensor know-how, proprietary 3D magnetic field sensing technology and accredited calibration capabilities. SENIS is ISO 9001 and ISO 22301 certified, and our calibration laboratory is ISO/IEC 17025:2017 accredited.
Core Magnetic Measurement Competences
| Competence | SENIS Expertise |
| Hall sensor technology | 3-axis Hall probes, Hall sensor chips, magnetic sensor design and accurate B-field measurement in compact geometries. |
| Magnetometers, gaussmeters and teslameters | Precision instruments for measuring magnetic flux density in DC and AC magnetic fields. |
| 3D magnetic field mapping | Automated magnetic field scanning and visualization of permanent magnets, magnet assemblies, rotors, stators and electromagnetic systems. |
| Current transducers and current sensing | High-accuracy electric current measurement for power electronics, energy systems, industrial drives and test benches. |
| Magnetic calibration | Traceable calibration of magnetic field measurement instruments, Hall probes, current sensors and customer-specific magnetic systems. |
| Motor magnetic analysis | Magnetic characterization of BLDC motors, PMSM motors, servo motors, axial flux motors, traction motors, appliance motors, small motors and large industrial motors. |
| Custom magnetic metrology solutions | Application-specific probes, instruments, magnetic mappers and measurement systems for demanding research and production environments. |
Industries and Applications
Automotive and E-Mobility
SENIS magnetic measurement solutions support the development, testing and optimization of automotive systems, EV motors and electric drivetrain platforms. Typical applications include magnetic field mapping of traction motors, rotor and stator analysis, permanent magnet characterization, magnetic encoder testing, current sensing in power electronics and validation of magnetic simulations for e-mobility platforms. SENIS technologies are relevant for PMSM motors, BLDC motors, axial flux motors, in-wheel motors, electric pumps, compressors, actuators and other automotive subsystems.
Robotics, Humanoid Robots and Precision Motion
Robots and humanoid robots depend on compact, efficient and precisely controlled motors and actuators. SENIS helps robotics developers measure magnetic fields in servo motors, joint actuators, magnetic encoders, grippers, torque motors and compact BLDC drives. Our gaussmeters, magnetometers and magnetic field mapping systems help improve motion control, reduce magnetic errors and support the development of reliable robotic actuation systems.
Defense, Aerospace and Space
SENIS provides high-precision magnetic measurement competences for demanding defense, aerospace and space-related applications. Our technologies support magnetic field measurement, electromagnetic testing, current sensing, magnetic calibration, motor characterization, drone propulsion analysis, satellite subsystem testing and magnetic verification of sensitive electronic systems. SENIS instruments are suitable for laboratories and manufacturers that require reliable, traceable magnetic metrology.
Energy, Power Electronics and Electrification
Energy systems require accurate magnetic and current measurements. SENIS current transducers, Hall sensor technologies and magnetic measurement instruments support power electronics, converters, inverters, transformers, battery systems, renewable energy platforms, smart grid equipment, wind turbine generators and high-current test systems. SENIS helps customers improve efficiency, safety and measurement reliability in electrified systems.
Industrial Motors, Appliances and Automation
SENIS supports magnetic analysis and quality control for small motors, large motors and industrial motor systems. Applications include washing machine motors, appliance motors, pumps, compressors, HVAC motors, factory automation motors, servo drives, linear motors, spindle motors, generators and high-efficiency industrial drives. Magnetic field mapping and gaussmeter measurements help manufacturers analyze magnets, reduce production variation and validate motor performance.
Medical, Scientific and Research Laboratories
SENIS instruments are used in universities, national laboratories, medical technology companies and advanced R&D teams that need precise magnetic field and current measurements. Applications include magnetic material characterization, probe calibration, magnetic field visualization, sensor development, accelerator and beamline equipment, laboratory automation and custom metrology setups.
Typical Use Cases
- Magnetic field mapping of permanent magnets and magnet assemblies
- 3D magnetic field mapping of rotors, stators and electric motors
- Gaussmeter and teslameter measurements for DC and AC magnetic fields
- Magnetic analysis of EV traction motors, BLDC motors, PMSM motors and axial flux motors
- Magnetic characterization of humanoid robot actuators and robotics motors
- Hall sensor testing, Hall probe calibration and magnetic sensor validation
- Magnetic encoder analysis and position sensor verification
- Current measurement in power electronics, inverters, converters and energy systems
- Magnetic field measurement for defense electronics, drones and aerospace systems
- Quality control for appliance motors, washing machine motors, pumps and compressors
- Large motor and generator magnetic diagnostics
- Validation of finite element simulation and electromagnetic design models
- Magnetic material characterization and permanent magnet inspection
- Custom magnetic metrology for R&D, production and calibration laboratories
Technology Keywords for Engineers
SENIS competences are relevant to magnetic flux density measurement, B-field measurement, Hall effect sensors, 3-axis Hall probes, magnetometers, gaussmeters, teslameters, magnetic field scanners, magnetic field mappers, current transducers, magnetic calibration, Helmholtz coils, permanent magnet measurement, electromagnetic testing, motor magnetic analysis, magnetic encoder testing and magnetic metrology.
Why SENIS
- Deep expertise in Hall sensor technology and 3D magnetic field measurement
- Swiss engineering focused on accuracy, stability and repeatability
- Magnetometers, gaussmeters, mappers and current transducers from one specialist supplier
- ISO 9001 and ISO 22301 certified organization
- ISO/IEC 17025:2017 accredited calibration laboratory
- Experience with automotive, energy, defense, aerospace, robotics, medical and industrial applications
- Custom solutions for complex magnetic measurement challenges
FAQ
What does SENIS do?
SENIS develops high-precision magnetic field and electric current measurement solutions, including Hall sensor systems, magnetometers, gaussmeters, teslameters, current transducers, magnetic calibration services and 3D magnetic field mapping systems.
What is magnetic field mapping used for?
Magnetic field mapping is used to visualize and analyze magnetic fields in permanent magnets, magnet assemblies, electric motors, rotors, stators, magnetic encoders, robotics actuators, sensors and electromagnetic systems.
Can SENIS support electric motor development?
Yes. SENIS supports magnetic analysis of EV traction motors, BLDC motors, PMSM motors, axial flux motors, servo motors, appliance motors, washing machine motors, pumps, compressors, large motors and generators.
Are SENIS technologies relevant for robotics and humanoid robots?
Yes. Robotics and humanoid robot systems use compact motors, actuators and magnetic encoders that require accurate magnetic measurement, mapping and calibration. SENIS instruments help developers characterize and optimize these magnetic systems.
Does SENIS provide magnetic measurement for defense and aerospace applications?
SENIS magnetic measurement technologies are suitable for demanding defense, aerospace and space-related applications, including magnetic verification, current sensing, drone propulsion testing, satellite subsystem testing and electromagnetic characterization.
What is the difference between a magnetometer, gaussmeter and teslameter?
All three terms are commonly used for instruments that measure magnetic flux density. A gaussmeter usually displays field strength in gauss, a teslameter in tesla, and a magnetometer is a broader term for magnetic field measurement instruments.
Does SENIS provide calibration?
Yes. SENIS provides magnetic calibration capabilities, and the SENIS calibration laboratory is ISO/IEC 17025:2017 accredited.
Suggested Internal Links
- Magnetometers: Link to the SENIS Magnetometers product category: Magnetometers – Senis AG
- Mappers: Link to the SENIS magnetic field Mappers product category: Mappers – Senis AG
- Current Transducers: Link to the SENIS Current Transducers product category: Current Transducers – Senis AG
- Services: Link to SENIS services and calibration information: Services – Senis AG
- Applications: Link to application-specific case studies and industry pages: Applications – Senis AG
- Downloads: Link to brochures, data sheets, application notes and technical documents: Downloads – Senis AG
Recommended Additional Landing Pages
Magnetic Measurement for Small Motors and Large Motors: Mappers – Senis AG
Magnetic Field Mapping for Electric Motors: Mappers – Senis AG
Gaussmeters and Teslameters for Industrial Magnetic Measurement: Magnetometers – Senis AG
Magnetometers for Automotive and E-Mobility: Magnetometers – Senis AG
Magnetic Measurement for Robotics and Humanoid Robots: Mappers – Senis AG
Magnetic Field Mapping for Defense and Aerospace: Magnetometers – Senis AG
Hall Sensor Calibration and Magnetic Metrology: Magnetometers – Senis AG
Current Transducers for Energy and Power Electronics: Current Transducers – Senis AG
Magnetic Analysis for Washing Machine Motors and Appliance Motors: Mappers – Senis AG
Senis AG Hertizentrum 11, CH-6300 Zug
holds the following accounts with UBS Switzerland AG:
| Account number | IBAN |
|---|---|
| 0273-00277539.01R (CHF) | CH550027327327753901R |
| 0273-00277539.60G (EUR) | CH350027327327753960G |
| 0273-00277539.61P (USD) | CH350027327327753961P |
WARNING: Due to the recent global cyber attacks, we kindly ask you to consider that all SENIS bank accounts are ONLY at UBS in SWITZERLAND, that our internet domain is www.senis.swiss and that all our mails end with …@SENIS.SWISS or …@senis.ch In case of any doubts, please contact us or our official resellers directly. SENIS’ phone number is +41 43 205 2637.